All the morning before the lecture started I worked on my Museum identity. The logo was ready and I designed posters to Museum’s interactive events. All that time classroom was opened and I could work for my pleasure.
Then Dmitry came and we were talking about Brand Architecture:
About main limitations for Advertising:
Dmitry showed us how Advertising was changing during long time period:
Then there was the main part of all lections to my mind: Dmitry showed how to use graphic to make Advertising that workes in each individual case
After lunch we worked on our final project, Dmitry came to everyone to help and discuss the projects.
And in the evening Vlad Ermolaev came.
“Vlad Ermolaev has been working in communication design since 1995. His biography includes working in the largest Russian and foreign agencies and studios. In April 2006, he was one of the founders of the agency BBDO Branding in Russia, which he led as a creative director until 2008. In 2009 he founded his own branding bureau, which is now in the Top of 5 best Russian brand agencies. Over the five years of the studio’s existence it has been awarded international prizes. In 2014, the visual identity for a construction company PZSP was awarded the Grand Prix-Red Dot, making Ermolaev Bureau the first among Russian studios to receive the highest award in the competition.” (information from http://ermolaevbureau.com)
Vlad showed different cases, that wan internatioanal awards
And the new case:
It was a really COOOL DAY!