The Moon Egg
The Moon Egg
The Moon Egg
The last day at British Higher School.
It was time to represent our projects that we did for Museums.
There were a lot of smart projects, some of my favorite:
Museum of Forest:
And many other wonderful works:
It was really incredible advanture and upgrade!
All the morning before the lecture started I worked on my Museum identity. The logo was ready and I designed posters to Museum’s interactive events. All that time classroom was opened and I could work for my pleasure.
Then Dmitry came and we were talking about Brand Architecture:
About main limitations for Advertising:
Dmitry showed us how Advertising was changing during long time period:
Then there was the main part of all lections to my mind: Dmitry showed how to use graphic to make Advertising that workes in each individual case
After lunch we worked on our final project, Dmitry came to everyone to help and discuss the projects.
And in the evening Vlad Ermolaev came.
“Vlad Ermolaev has been working in communication design since 1995. His biography includes working in the largest Russian and foreign agencies and studios. In April 2006, he was one of the founders of the agency BBDO Branding in Russia, which he led as a creative director until 2008. In 2009 he founded his own branding bureau, which is now in the Top of 5 best Russian brand agencies. Over the five years of the studio’s existence it has been awarded international prizes. In 2014, the visual identity for a construction company PZSP was awarded the Grand Prix-Red Dot, making Ermolaev Bureau the first among Russian studios to receive the highest award in the competition.” (information from http://ermolaevbureau.com)
Vlad showed different cases, that wan internatioanal awards
And the new case:
It was a really COOOL DAY!
This morning started with Space
And with the discussion about Proportion:
And integrated communications tools:
After lunch Sveta Sebyakina visited us with her potato trenning.
Svetlana on behance www.behance.net/settka
For this lesson we had to buy potatoes, carrots, watercolor, ink, scissors, tape, stationery knife and glue in advance.
We did potato stamps
And had fun
Sveta’s lection was about imagination and creativity
We were practising in agglutination
And finalized our potato font
Сame early in the morning
This day started with Denis Bashev meet up. Denis is an experienced graphic designer specializing in logotype and brand identity. Denis Bashev on Behance
Denis taught us to design with love, do not overwork and dont forget to be lazy))
And this slide is about alcohol and design synergetics:
After lunch we started our work with Dmitry.
I made more sketches for Vitoslavlitsi Museum logo, trying to find a good visual code
At the end of the day there was a meet up with Anton Fedorov
He talked about good examples of navigation, why is it so, and how we should think to make remarkable work.
Then Anton shown his work for museums:
We asked different questions about his work and and he gladly answered with details and examples.
Also he talked about infographics:
I was really inspired by his love to pay attention to details and pure sense.
All day I was thinking about the museum to choose for final project. It was Monday and most of the museums were closed. We decided to explore Krutitskoe courtyard
Then we went to the Mayakovsky museum, but it was closed
None of these museums matched for final project. Then I remembered our winter fantastic trip to Vitoslavlitsi Museum, Velikiy Novgorod
Vitoslavlitsi is the Museum of Old Wooden Architecture. I came home and started to explore all the information about this museum
All information is from this site
I watched short film about Vitoslavlitsi, maked some sketches for future logo and went to bed
Really good morning to start new day.
I came at 10 and worked with my font alone in the classroom. Then Dmitry came and we were talking about some good fonts:
About font compatibility:
And then about identity
After lunch we continued our work with Mitja Harshak. This time we designed a poster based on our fonts, printed our work on A3 paper and the review started:
At the end of the day Dmitry Chernogayev announced the final task: select any museum and develop identity for it. Final presentation will be on the 7th of August.
The day started at 11 with practice classes. We build our fonts into vector shapes and prepare for final presentation, which was scheduled next day.
The second part of the day we talked about formats, modular grids and typesettings with Dmitry Chernogayev:
Dmitry showed the history of fonts:
In the evening Leonid Slavin talked about different pictograms of the Olympic Games and we had a live discussion.
I came home late, but it was really exiting day. Awaited presentation of self-made fonts will be tomorrow, and I want to be at school at 10, to have an hour to polish everything before the lesson starts.
Mitja Harshak came to us from St. Petersburg to talk about Font Archaeology
Then we got a task to find forms, fonts and letters in the city environment and develop font on their basis. Note for future students: it’s better have your own camera and laptop than use those provided by school. I began to roam around the neighborhood:
Аnd then I found it:
And started to draw sketches for my future font:
After that there was lunch time and we went to Novozhilov cafe.
The second part of the day we talked about patterns with Dmitry Chernogayev:
In the evening Alena Sokolnikova came to talk about trends and directions in Graphic design
The British Higher School of Art and Design is one of the most advanced design educational centers in Russia, located at Artplay Design Center, Moscow.
I took a course in Visual communication which lasted for 9 days.
First day I arrived in advance to look around, find the school and a cafe for a lunch and just feel the atmosphere around.
Our classroom is in the building 2A on the 4th floor
Class time. I grabbed a sit in a first row to better see and hear our curator Dmitry Chernogayev.
Classes began at 11 with the theoretical part. We talked about Form & Counterform
1 work= 1 idea
We talked about rhythm
About movement and static
About contrast and nuance
We had the second practice to draw a logo for your neighbor
At the end of the day there was a practice work with Leonid Slavin. Quick tasks to draw phrases and feelings (I do not love you anymore, the soul of the company, etc.)