All the morning before the lecture started I worked on my Museum identity. The logo was ready and I designed posters to Museum’s interactive events. All that time classroom was opened and I could work for my pleasure.
Then Dmitry came and we were talking about Brand Architecture:
About main limitations for Advertising:
Dmitry showed us how Advertising was changing during long time period:
Then there was the main part of all lections to my mind: Dmitry showed how to use graphic to make Advertising that workes in each individual case
After lunch we worked on our final project, Dmitry came to everyone to help and discuss the projects.
“Vlad Ermolaev has been working in communication design since 1995. His biography includes working in the largest Russian and foreign agencies and studios. In April 2006, he was one of the founders of the agency BBDO Branding in Russia, which he led as a creative director until 2008. In 2009 he founded his own branding bureau, which is now in the Top of 5 best Russian brand agencies. Over the five years of the studio’s existence it has been awarded international prizes. In 2014, the visual identity for a construction company PZSP was awarded the Grand Prix-Red Dot, making Ermolaev Bureau the first among Russian studios to receive the highest award in the competition.” (information from http://ermolaevbureau.com)
Vlad showed different cases, that wan internatioanal awards
The day started at 11 with practice classes. We build our fonts into vector shapes and prepare for final presentation, which was scheduled next day.
The second part of the day we talked about formats, modular grids and typesettings with Dmitry Chernogayev:
Dmitry showed the history of fonts:
In the evening Leonid Slavin talked about different pictograms of the Olympic Games and we had a live discussion.
I came home late, but it was really exiting day. Awaited presentation of self-made fonts will be tomorrow, and I want to be at school at 10, to have an hour to polish everything before the lesson starts.
Mitja Harshak came to us from St. Petersburg to talk about Font Archaeology
Then we got a task to find forms, fonts and letters in the city environment and develop font on their basis. Note for future students: it’s better have your own camera and laptop than use those provided by school. I began to roam around the neighborhood:
Аnd then I found it:
And started to draw sketches for my future font:
After that there was lunch time and we went to Novozhilov cafe.
The second part of the day we talked about patterns with Dmitry Chernogayev:
In the evening Alena Sokolnikova came to talk about trends and directions in Graphic design